VNU國際傳媒集團是世界頂級傳媒和最大展覽會主辦機構之一，年營業額45億美元，是全球著名的服裝工業技術展BOBBIN WORLD的主辦機構。旗下擁有APPAREL、EMB、IMPRESSIONS全球三大頂級服裝雜志，由于服裝產業從歐美到亞洲的大轉移，VNU決定自2005年起整合全球優勢資源，在中國舉辦GARMENTECH Asia,續寫美國BOBBIN新輝煌。"溝通"是VNU的核心理念，在這一導向下，還衍生了一系列新的營銷模式與策略。獲得國際展覽協會UFI大獎的"專業觀眾營銷模式"就是一個極佳的范例。這一方法能使展商有效控制展會的成功。隨著VNU集團的正式登陸中國，這一模式已引進到中國。自九月份始，VNU對GARMENTECH Asia--亞洲縫制與制衣技術展覽會的國際買家展開全面推廣。
    As the world class media and one of biggest exhibition organizers, the annual revenue of VNU is above 4.5 billion US dollars, and it’s the orgznier of BOBBIN WORLD, the world famous show on garment technology, three of the apparel and textile industry’s top magazine brands --APPAREL, EMB, and IMPRESSION--- all belong to VNU. Since most part of clothing industry is shifted from Europe and the Americas to Asia, for continuing the American legend—BOOBIN show, VNU is going to hold Garmentech Asia in China. With the motto of “Between People” and after the establishment of VNU Exhibitions Asia in China, VNU continues to closely match client's ambitions and convinced that the cooperation will gain strength.

    在9月份于廣州舉行的一次大型活動上，匯聚了廣東地區的近一千家服裝企業，基本體現了廣東服裝的制造加工水平與品牌建設決心，VNU亞洲展覽集團對到會企業的設備使用、技術改造、服裝材料的選取及采購等需求信息進行了細致、深入的調研。邀請各服裝工廠負責人參加于2005年6月29日—7月1日在廣州國際會議展覽中心舉辦的Garmentech Asia--亞洲縫制與制衣技術展覽會，建議通過對設備的更新改造和新材料的選取應用作為提升其品牌有效途徑，得到大多數服裝工廠負責人的積極響應。
    With almost one thousand garment companies, the big activity on clothing industry which was held in Sept, in Guangzhou embodies the manufacturing level and resolution of brand construction in Guangdong garment industry. With the better understanding on the equipment, technology and purchaing information of exhibitors, VNU Exhibitions Asia invite the leader from garment companies for  Garmentch Asia which will be held in Guangzhou International Convention & Exhibitions Center on June 29-July 1, and it draws the great interest from them.

    由VNU國際傳媒集團和國際頂級服裝行業媒體--美國《服裝》雜志（APPAREL）聯合組織的國際服裝采購商大會9月在上海舉行，該活動包含會議、展覽和參觀等節目,匯聚四百多家中國知名服裝品牌企業，共吸引了約1000家來自歐美的國際貿易商。國際市場、分銷、金融、物流領域權威專家就如何在中國采購等議題做了精彩演講。中國服裝協會、廣州市服裝協會、歐美美服裝行業--市場、金融、物流與采購領域多位專家參與了會議。
    Apparel’s China Symposium & Sourcing Fair which be organized by VNU and Apparel magazine was held in Sept. in Shanghai, including conference, exhibition and visit etc., with more than 400 exhibitiors both from home and abroad,  it drawed about 1000 international traders worldwide. The experters from international market field, distribution and logistics industry gave a wonderful speech. And the experters from China Garment Association, Guangzhou Garment Association, Europe and America were also participanted.

    VNU亞洲展覽集團向到會的國際買家和國內服裝企業負責人發布了Garmentech Asia展會消息，并邀請他們到亞洲縫制與制衣技術展覽會采購，美國《服裝》雜志主編，蘇珊布萊克女士表示，她本人和美國采購商的觀點一致---中國對美出口將進一步增長，服裝機械、面料紗線領域商機無限，中美貿易前景光明，2005年美國《服裝》雜志將加大對Garmentech Asia的支持力度，邀請更多的美國買家來到中國采購，還將參與在展覽會期間舉辦的“中國對美出口實戰論壇”、“全球縫制技術研發峰會”等高規格國際會議。
    During the Apparel’s China Symposium & Sourcing Fair, VNU Exhibitions Asia has released the information of Garmentech Asia to the international buyers and the leaders from local clothing companies, and invited them to attend the Garmentech Asia. The publisher of APPAREL, Ms. Susan Black is agreed with the American buyers, with huge potential business opportunity on sewing machine, fabrics and yarns in China, the volume of export trade towards USA will be increased further. In 2005, Apparel magazine will give stronger support to Garmentech Asia, invite more American buyers to China, and organize the high level international conference to be held in conjunction with the show.

    同在9月， VNU亞洲展覽集團在上海舉辦國際買家推介活動，向近萬名采購商發出邀請信，組織國際采購商明年六月到會采購，其中波蘭SEMACO公司,英國PATEL TRADING CO,德國MAIER ，STROBEL，Geminy Sewing Machines co.Ltd,韓國SILVER STAR、SERVER ，SANG WON PRECISION CO美國HOFFMAN,LAL NAGPAL ,突尼斯M.A.C.1土耳其DEMIRBILEK MAKINA等約200家國際專業貿易公司表示將加入Garmentech